The Influence of Organizational Communication Effectiveness on the Performance of Student Organization Members

Abstract

Organizational communication plays a fundamental role in supporting the effectiveness of student organizations by facilitating coordination, information sharing, collaboration, and member participation. Effective communication is expected to enhance organizational performance by creating a more organized and productive working environment. This study aimed to examine the influence of organizational communication effectiveness on the performance of student organization members at Universitas Muhammadiyah Bogor Raya. A quantitative approach with an associative research design was employed. The study involved 30 active student organization members selected using the total sampling technique. Data were collected through a Likert-scale questionnaire and analyzed using descriptive statistics and simple linear regression with IBM SPSS version 26. The findings revealed that both organizational communication effectiveness and member performance were categorized as high. The regression analysis demonstrated that organizational communication effectiveness had a positive and statistically significant influence on member performance (R = 0.361; R² = 0.130; t = 2.045; p = 0.050). These findings indicate that organizational communication effectiveness contributed 13.0% to the variation in member performance, while the remaining 87.0% was explained by other factors outside the scope of this study. The study concludes that effective organizational communication contributes to improving coordination, participation, collaboration, and organizational performance. Therefore, strengthening communication practices characterized by openness, clarity, and active interaction is essential for enhancing the effectiveness of student organizations.